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Brave Crab is nearly here! Join us for our launch and book your bespoke Wisdom & Wellness festival tickets. Exclusive Early Bird Offer from 3/12/2025

our approach

We're about much more than skincare

We are dedicated to offering those undergoing cancer treatment an indulgent skincare ritual. Formulated with the finest organic plant botanicals, our products nurture skin naturally while delivering a moment of calm and care. Daily rituals of self-care not only support the skin, but also enhance well-being, bringing much-needed comfort and grounding.

Subheading

Only the very best of the best will do


When it comes to caring for skin affected by cancer treatment, purity and safety are everything. That’s why every product in our range is certified COSMOS Organic, the gold standard for organic skincare. This certification means we meet the strictest global requirements — from sustainably sourced ingredients to environmentally responsible production. Each formula is crafted without harsh chemicals, synthetic fragrances, parabens, or toxins that could irritate or compromise sensitive skin. We work only with gentle, natural, and ethically sourced botanicals, ensuring every ingredient serves a purpose: to soothe, nourish, and protect. Because when your skin needs extra care, only the very best will do.

Brave Crab Pledges

Intentional Ingredient selection

Our ingredients are carefully chosen based on research, as well as the historical and traditional uses of plants. Formulated to support skin integrity and health, each product features a rich, unique blend of botanicals, intentionally selected for their specific actions to nourish, soothe, and rejuvenate the skin, helping to boost and restore its natural resilience.

Exceptional quality

We are committed to using the highest quality ingredients, choosing COSMOS Organic — the gold standard in organic certification — to help limit exposure to pesticides, herbicides, and unnecessary toxins. Our focus is on reducing toxic load and supporting the wellbeing of people affected by cancer.

Listening with care & attention

We are committed to listening to you. Your insights and feedback guides our brand and product development, ensuring we create products that address real needs, fill gaps, and make a meaningful difference to wellbeing. Our goal is to offer thoughtful, meaningful solutions that are valued, and truly supportive for people with cancer.

comfort & restore skin naturally
certififed COSMOS organic
oils, butters, botanicals

From our founder

When the COVID pandemic hit, it coincided with two big milestones in my life: turning 50 and my kids becoming more independent. It was a moment that made me pause, reflect, and really think about the direction I wanted my life to take.

For a few years, I’d felt a quiet pull to try something new, but the thought of stepping away from my familiar world was daunting. After 20 years working as a psychotherapist, the idea of starting over felt both exciting and terrifying. Deep down, though, I knew it was time to take a leap of faith.

The next three years became a journey of exploration and growth. I studied, I volunteered, and I gave myself the space to figure out what truly lit me up. Along the way, I discovered a deep love for aromatherapy and the art of creating natural skincare products.

While volunteering with cancer charities, I had the privilege of talking with so many incredible people. Many expressed gratitude for the medical care they received, but they also shared how difficult it was to cope with the harsh side effects of treatment—especially how it impacted their sense of self, well-being, and quality of life.

Those conversations stayed with me. Over time, they shaped a clear vision: to create the highest quality natural skincare and wellness products, specifically designed to support and care for those going through cancer.

And so, Brave Crab was born.

With love,

Vicky